The International Brand Name Known for High Quality & Reliability Carmel, Israel’s leading fresh agricultural produce brand name, continues to show the way in high quality and reliability. Marketed by Agrexco Agricultural Export Company, Israel’s foremost agricultural exporter, Carmel products are examples of the appearance, color, shelf-life and excellence buyers seek – which is why it enjoys one of the world’s highest produce trade and consumer brand awareness levels.
A brand that does not rest on its laurels, Carmel continually develops and nurtures new services, making sure that its name goes beyond fresh produce.
CATERING TO 21st CENTURY TASTES We live in a dynamic age, with changing tastes and an ever-increasing pace. The Carmel brand reflects these developments by constantly meeting new market demands for superior flavor, innovative packaging, ready-to-eat goods, and produce nurtured with an eye to environmental protection. To accomplish these and other developments, Carmel growers use the offices of Agrexco to engage in an ongoing dialog with Israel’s leading agricultural research institutions. Cooperative work between Carmel growers and the Hebrew University of Jerusalem’s Agricultural Faculty, the Agricultural Research Administration, academic research institutions, and integrated regional research units, lead to numerous fruitful developments, with the final consumer being the primary beneficiary. Joint efforts also extend beyond the walls and groves of academia. The growing domination of multiples in the retail market means an even greater degree of collaboration and direct contact between growers and multiples. The Carmel label stands for a commitment to this cooperation, with growers and multiples consulting about new varieties, unique presentation concepts and new packaging ideas.
