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| Agrexco Israel hosts the avocado marketing and promotion group launching the avocado season |
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The 2008 annual meeting of AMaPwg (Avocado Marketing and Promotion working group) was held in Israel during the last week of September.
The event was headed by Mr. Gabi Naamani, who is managing the Avocado business in Agrexco along two decades, with the participation of 25 members and representatives from eight countries around the globe (Chile, Peru, Mexico, Spain, South Africa, Australia, New Zealand and Israel). The group spent three extensive days in a fruitful conference, along with agricultural and sightseeing tours around the country.
AMaPwg was established in 1999 as a voluntary organization of producers and exporters from various countries that identified “Common interests in developing the Avocado consumption all over”.
Gabi Naamani defined the affair as a simple model of "free competition with free information". He further added that Israel is a leader in the European Avocado markets and attaches great importance to the conference, regarding it as a means of contributing to the Avocado world.
Meanwhile, the first shipment of the newly Israeli Avocados season had just arrived to Europe.
Starting with Ettinger, with other varieties to join later on, the export season will continue till May 2009, with expected total volume of 35-40,000 tons.
Agrexco runs more than 70% of the Israeli Avocado Export, and is aiming to distribute the avocado all over Europe with special attention for the specific requirements of its clients, including the leading organizations and supermarket chains.
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