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A COMMITMENT TO SAFE, SUSTAINABLE AGRICULTURE
THE PROMISE OF TECHNOLOGICAL ADVANCES
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Carmel, the international fresh produce brand
that stands for quality, reliability and advanced logistics, is once again proving its adaptability to market demands. 21st century concerns revolve around food safety and environmental protection. To answer these needs, Carmel is entering its sixth decade by forging new frontiers. It is taking the principles of sustainable agriculture and combining them with state-of-the-art agro-technologies in order to guarantee food safety, produce quality, on-time delivery and farmer welfare.
Always breaking new ground.
That’s the Carmel philosophy. Carmel understands that in order to lead, one must pioneer. Consequently, Carmel is at the forefront of new fruit and vegetable varieties with unforgettable taste, texture and appearance. The innovation doesn’t stop there. Carmel’s creative eye has set its sights on developing packaging tailored to different markets and customer requirements. Coupled with this is an advanced approach to handling fresh produce and a streamlined logistics network assuring just-in-time delivery. Our two new refrigeration and container ships – Carmel Ecofresh and Carmel BioTop – are technologically advanced vessels giving us a cutting-edge advantage in freshness while transporting our produce to ports along the Mediterranean. Combine all these factors and you’ll understand why even though Israeli export has been privatized, (over 100 companies deal in agricultural export)
Carmel has captured 60% of the market share, maintaining its leadership position.
Carmel growers are Israel’s cream of the crop.
Carmel only works with the best growers in the country. They are people who pay attention to every detail. They are farmers who understand how to match soil type with specific crop breeds. Above all they are lovers of the land, continuously looking towards the future.
Our growers are committed to meeting our advanced Ecofresh standard as well as all other stringent international standards.
Because we want our growers to always be at the forefront, we have pioneered our own Ecofresh system – a highly advanced standard that incorporates EurepGAP requirements with the latest developments in Information Technology (IT). All our growers strive to achieve it and we are happy to report that most already have. In so doing, they automatically meet EurepGAP certification as well as the demands of other stringent standards.
In short, for us produce is a precious product with social responsibility.
With Carmel, it is the consumer who has the final word. Yes, we are selling our products to buyers and supermarket chains. However, at the end of the day our responsibility is to the end user. That’s why when our growers nurture their produce, our packers carefully box and wrap them, and our logistics network dispatches and distributes them, all bear in mind that customer satisfaction and well-being are the main issues. Consequently, we are dedicated to providing our customers with the quality their consumers demand and deserve.
As always, we are at your service,
providing you with all the building blocks for a long-term, fruitful relationship.
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